@article{oai:agu.repo.nii.ac.jp:00002203,
 author = {松本, 力也 and MATSUMOTO, Rikiya},
 issue = {1},
 journal = {地域分析:愛知学院大学経営研究所々報, The Journal of the Research Institute of Business THE CHIIKI BUNSEKI},
 month = {Sep},
 pages = {31--46},
 title = {ブランド論の系譜と戦略へ向けた一考察},
 volume = {55},
 year = {2016},
 yomi = {マツモト, リキヤ}
}